:root{--bone:#F7F5F1;--paper:#fff;--ink:#211E1A;--muted:#6E6961;--line:#E0DCD4;--copper:#D9743B;--dark:#211E1A;--soft:#F0D2BB}*{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;background:var(--bone);color:var(--ink);font-family:Archivo,system-ui,sans-serif;-webkit-font-smoothing:antialiased}a{color:inherit;text-decoration:none}.wrap{width:min(1180px,calc(100% - 48px));margin:auto}.navshell{position:sticky;top:0;z-index:20;background:rgba(247,245,241,.96);backdrop-filter:blur(12px);border-bottom:1px solid var(--line)}.navshell-home{background:#211E1A;backdrop-filter:none;border-bottom:1px solid #38332C}header{min-height:76px;display:flex;align-items:center;justify-content:space-between;gap:24px;flex-wrap:wrap}.brand{display:flex;align-items:center;gap:11px;font-size:20px;font-weight:700;letter-spacing:-.03em}.navshell .brand{color:#211E1A}.navshell-home .brand{color:#FFFFFF}.navshell-home .brand svg circle,.navshell-home .brand svg path:nth-of-type(2),.navshell-home .brand svg path:nth-of-type(3){stroke:#FFFFFF}.brand svg{width:24px;height:27px}nav{display:flex;align-items:center;gap:24px;flex-wrap:wrap}nav a{font-size:13px;font-weight:600;color:#55504A}.navshell nav a:hover{color:#211E1A}.navshell-home nav a{color:#BDB8B1}.navshell-home nav a:hover{color:#FFFFFF}.active{color:var(--ink);box-shadow:inset 0 -2px 0 var(--copper);padding:7px 0}.btn{display:inline-flex;align-items:center;justify-content:center;background:var(--ink);color:#fff;padding:13px 18px;font-size:13px;font-weight:700}.btn.light{background:var(--bone);color:var(--ink)}.eyebrow{display:flex;align-items:center;gap:10px;font-size:11px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--muted)}.eyebrow:before{content:"";width:7px;height:7px;background:var(--copper)}.hero{display:grid;grid-template-columns:minmax(0,1.1fr) minmax(320px,.9fr);gap:64px;align-items:center;padding:72px 0 88px}.hero h1{margin:22px 0 0;font-size:clamp(44px,5.2vw,72px);line-height:.98;letter-spacing:-.04em;max-width:16ch}.hero h1 span,.accent{color:var(--muted)}.lede{margin:26px 0 0;max-width:58ch;font-size:19px;line-height:1.6;color:#55504A}.chips{display:flex;flex-wrap:wrap;gap:8px;margin-top:34px}.chip{padding:8px 12px;border:1px solid var(--line);font-size:11px;font-weight:600;color:#55504A}.panel{background:var(--paper);border:1px solid var(--line);padding:30px}.panel.dark{background:var(--dark);border-color:var(--dark);color:#fff}.panel h3{margin:0;font-size:24px;line-height:1.12;letter-spacing:-.03em}.panel p{font-size:14px;line-height:1.68;color:#55504A}.panel.dark p{color:#D5D0CA}.metric{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:#38332C;margin-top:24px}.metric div{background:#2B2721;padding:18px}.metric strong{display:block;font-size:26px;color:#fff}.metric span{display:block;margin-top:7px;font-size:11px;color:#A9A39C}.section{border-top:1px solid var(--line);padding:88px 0}.section h2{margin:20px 0 0;font-size:clamp(32px,3.8vw,50px);line-height:1.02;letter-spacing:-.035em;max-width:23ch}.sectionlead{margin:22px 0 0;max-width:70ch;font-size:17px;line-height:1.68;color:#55504A}.grid3,.grid4,.grid2{display:grid;gap:20px;margin-top:44px}.grid3{grid-template-columns:repeat(3,1fr)}.grid4{grid-template-columns:repeat(4,1fr)}.grid2{grid-template-columns:repeat(2,1fr)}.kicker{font-size:10px;font-weight:700;letter-spacing:.15em;text-transform:uppercase;color:#B85C28}.price{display:flex;gap:38px;flex-wrap:wrap;margin-top:22px}.price strong{font-size:48px;line-height:.95;letter-spacing:-.05em}.price small{display:block;margin-top:7px;color:#A9A39C}.checks{list-style:none;padding:0;margin:24px 0;display:grid;gap:12px}.checks li{font-size:14px;color:#E6E2DD}.checks li:before{content:"✓";color:var(--copper);margin-right:10px}.form{display:flex;flex-wrap:wrap;margin-top:28px;background:#fff;border:1px solid var(--line);max-width:660px}.form label{flex:1 1 180px;padding:12px 16px}.form label+label{border-left:1px solid #EDEAE4}.form span{display:block;font-size:9px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--muted);margin-bottom:5px}.form input{width:100%;border:0;background:transparent;outline:0;font:inherit;font-size:15px;color:var(--ink)}.form button{border:0;background:var(--ink);color:#fff;padding:16px 22px;font:inherit;font-size:14px;font-weight:700;cursor:pointer}.callout{margin:0 0 96px;padding:48px;background:var(--dark);color:#fff;display:flex;align-items:center;justify-content:space-between;gap:40px;flex-wrap:wrap}.callout h2{margin:0;font-size:clamp(28px,3.2vw,42px);line-height:1.08;letter-spacing:-.035em;max-width:24ch}.proofbar{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--line);border:1px solid var(--line);margin-bottom:56px}.proofbar div{background:#FBF9F5;padding:20px 26px}.proofbar strong{font-size:22px}.proofbar span{font-size:12px;color:#55504A;margin-left:6px}.post{display:block;padding:28px 0;border-bottom:1px solid var(--line)}.post h3{margin:8px 0;font-size:22px;letter-spacing:-.03em}.post p{margin:0;color:#55504A;line-height:1.65;font-size:14px}.footer{border-top:1px solid var(--line);padding:34px 0 56px;display:flex;align-items:center;justify-content:space-between;gap:30px;flex-wrap:wrap}.footlinks{display:flex;gap:20px;flex-wrap:wrap;font-size:12px;color:#55504A}@media(max-width:900px){.hero{grid-template-columns:1fr}.grid4{grid-template-columns:repeat(2,1fr)}.grid3{grid-template-columns:1fr}.proofbar{grid-template-columns:repeat(2,1fr)}}@media(max-width:640px){.wrap{width:calc(100% - 32px)}header{padding:12px 0}.navshell header{align-items:center;gap:10px 20px}.navshell nav{width:100%;gap:16px;flex-wrap:nowrap;overflow-x:auto;padding-bottom:4px;-webkit-overflow-scrolling:touch;scrollbar-width:none}.navshell nav::-webkit-scrollbar{display:none}.navshell nav a{display:inline-block!important;white-space:nowrap;font-size:12px}.hero{padding:48px 0 64px;gap:32px}.grid2,.grid4,.proofbar{grid-template-columns:1fr}.section{padding:64px 0}.form{display:block}.form label{display:block}.form label+label{border-left:0;border-top:1px solid #EDEAE4}.form button{width:100%}.callout{padding:32px}}

/* Homepage: a compact collage of experience, feedback, and client industries. */
.home-proof{padding:80px 0 88px;scroll-margin-top:24px}
.home-proof-heading{display:flex;justify-content:space-between;align-items:flex-end;gap:24px;margin-bottom:32px}
.home-proof-label{font-size:10px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;line-height:1.5}
.home-proof-heading .home-proof-label{color:#6E6961}
.home-proof-heading h2{margin:16px 0 0;font-size:clamp(30px,3.6vw,46px);line-height:1.06;letter-spacing:-.038em;text-wrap:balance}
.home-proof-heading p{margin:0;font-size:14px;line-height:1.6;color:#6E6961}
.home-proof-collage{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));gap:16px}
.home-proof-spend{grid-column:span 5;display:flex;flex-direction:column;align-items:flex-start;padding:36px;background:#D9743B;color:#211E1A;position:relative;overflow:hidden}
.home-proof-number{display:block;margin:38px 0 14px;font-size:clamp(76px,8.5vw,118px);line-height:.9;font-weight:700;letter-spacing:-.075em;white-space:nowrap}
.home-proof-number span{font-size:.65em;vertical-align:top;line-height:1.2;letter-spacing:-.05em}
.home-proof-spend p{font-size:20px;line-height:1.4;letter-spacing:-.02em;margin:0 0 32px}
.home-proof-platforms{display:flex;gap:12px;margin-top:auto;border-top:1px solid #211E1A55;width:100%;padding-top:18px}
.home-proof-platforms span{font-size:15px;font-weight:700}
.home-proof-platforms span+span{border-left:1px solid #211E1A55;padding-left:12px}
.home-proof-review{grid-column:span 7;margin:0;padding:36px 40px;background:#fff;border:1px solid #E0DCD4;display:flex;flex-direction:column;position:relative}
.home-proof-review figcaption{color:#6E6961}
.home-proof-quote{font-family:Georgia,serif;font-size:104px;line-height:.7;color:#B85C28;margin:32px 0 -12px;display:block}
.home-proof-review blockquote{margin:0;font-size:clamp(21px,2.15vw,29px);line-height:1.42;letter-spacing:-.028em;text-wrap:pretty}
.home-proof-review em{font-style:normal;color:#A64B1D}
.home-proof-industry{grid-column:span 4;min-width:0;padding:26px 30px 30px;display:flex;flex-direction:column;align-items:flex-start;position:relative;overflow:hidden}
.home-proof-industry svg{width:68px;height:56px;margin:26px 0 22px}
.home-proof-industry h3{font-size:clamp(23px,2.5vw,32px);line-height:1.1;letter-spacing:-.035em;margin:0}
.home-proof-local{background:#E8E6DA;color:#353E32}
.home-proof-retail{background:#F0D2BB;color:#532D1C}
.home-proof-creative{background:#211E1A;color:#F7F5F1}
.home-proof-creative svg{color:#D9743B}
.home-proof-creative .home-proof-label{color:#BDB8B1}
.home-proof-services{display:flex;flex-wrap:wrap;gap:16px 28px;align-items:center;margin-top:28px;padding-top:22px;border-top:1px solid #E0DCD4}
.home-proof-services>span{font-size:12px;color:#6E6961;margin-right:auto}
.home-proof-services a{font-size:13px;font-weight:600;color:#211E1A;padding:6px 0}
.home-proof-services a span{color:#B85C28;margin-left:8px}
.home-proof-services a:hover{color:#B85C28}
.home-proof-services a:focus-visible{outline:2px solid #B85C28;outline-offset:5px}
@media(max-width:900px){
  .home-proof-spend,.home-proof-review{padding:28px}
  .home-proof-number{font-size:80px}
  .home-proof-industry{padding:24px 20px}
  .home-proof-industry .home-proof-label{font-size:9px;letter-spacing:.09em}
}
@media(max-width:640px){
  .home-proof{padding:48px 0 56px}
  .home-proof-heading{display:block;margin-bottom:24px}
  .home-proof-heading p{margin-top:16px}
  .home-proof-heading p br{display:none}
  .home-proof-collage{grid-template-columns:minmax(0,1fr);gap:12px}
  .home-proof-spend,.home-proof-review,.home-proof-industry{grid-column:1}
  .home-proof-number{font-size:92px;margin-top:26px}
  .home-proof-spend p{font-size:19px;margin-bottom:24px}
  .home-proof-review blockquote{font-size:23px}
  .home-proof-industry{padding:22px 24px;min-height:150px}
  .home-proof-industry h3{font-size:25px;margin-top:22px;padding-right:58px}
  .home-proof-industry svg{position:absolute;right:20px;bottom:22px;width:50px;height:44px;margin:0}
  .home-proof-services{gap:8px 20px;margin-top:24px}
  .home-proof-services>span{width:100%;margin-bottom:4px}
}


/* Homepage process and practical questions. */
.home-process{margin-bottom:72px;scroll-margin-top:32px}
.home-process-heading .home-proof-label{color:var(--muted)}
.home-process-heading h2{margin:14px 0 32px;font-size:clamp(30px,3.5vw,44px);letter-spacing:-.04em;line-height:1.08;text-wrap:balance}
.home-process-layout{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.05fr);gap:64px;align-items:start}
.home-process-steps{list-style:none;margin:0;padding:0;border-top:1px solid var(--line)}
.home-process-steps li{display:grid;grid-template-columns:58px minmax(0,1fr);gap:20px;padding:32px 0;border-bottom:1px solid var(--line)}
.home-process-number{color:#B85C28;font-size:50px;font-weight:500;letter-spacing:-.07em;line-height:1}
.home-process-steps h3{margin:0 0 12px;font-size:26px;line-height:1.15;letter-spacing:-.035em}
.home-process-steps p{margin:0;font-size:16px;line-height:1.65;color:#55504A;text-wrap:pretty}
.home-deliverables{min-width:0;display:grid;gap:12px}
.home-deliverables-heading{display:flex;flex-wrap:wrap;align-items:baseline;gap:8px 16px;justify-content:space-between;margin-bottom:4px}
.home-deliverables-heading h3{margin:0;font-size:18px;letter-spacing:-.025em}
.home-deliverables-heading>span{font-size:11px;color:#6E6961}
.home-deliverable{padding:22px 26px;min-width:0}
.home-deliverable-tag{font-size:9px;letter-spacing:.12em;text-transform:uppercase;font-weight:700;color:#6E6961}
.home-deliverable h4{margin:10px 0 14px;font-size:23px;line-height:1.15;letter-spacing:-.03em}
.home-deliverable p{font-size:13px;line-height:1.6;color:#55504A;margin:0}
.home-deliverable-brief{background:#fff;border:1px solid #E0DCD4;border-top:3px solid #B85C28}
.home-deliverable-brief dl{margin:0}
.home-deliverable-brief dl>div{display:grid;grid-template-columns:64px minmax(0,1fr);gap:16px;padding:9px 0;border-top:1px solid #EDEAE4;font-size:12px;line-height:1.5}
.home-deliverable-brief dt{font-weight:600;color:#211E1A}
.home-deliverable-brief dd{margin:0;color:#6E6961}
.home-deliverable-work{background:#F0D2BB}
.home-deliverable-work .home-deliverable-tag{color:#754227}
.home-deliverable-work ul{display:flex;flex-wrap:wrap;gap:7px;list-style:none;margin:14px 0 0;padding:0}
.home-deliverable-work li{padding:7px 9px;background:#F7F5F180;font-size:11px;line-height:1.4;color:#532D1C}
.home-deliverable-report{background:#E8E6DA}
.home-deliverable-report h4{margin-bottom:9px}
.home-faq{margin-bottom:64px;scroll-margin-top:32px}
.home-faq-heading{margin-bottom:26px}
.home-faq-heading h2{margin:0;font-size:clamp(30px,3vw,40px);letter-spacing:-.04em;line-height:1.1}
.home-faq-list{border-top:1px solid var(--ink)}
.home-faq details{border-bottom:1px solid var(--line)}
.home-faq details[open]{background:#fff}
.home-faq summary{display:flex;justify-content:space-between;align-items:center;gap:24px;padding:22px 24px;cursor:pointer;list-style:none;font-size:clamp(19px,2vw,25px);font-weight:600;line-height:1.3;letter-spacing:-.025em}
.home-faq summary::-webkit-details-marker{display:none}
.home-faq summary:hover{color:#A64B1D}
.home-faq summary:focus-visible{outline:2px solid #B85C28;outline-offset:-3px}
.home-faq-toggle{flex:none;width:40px;height:40px;position:relative;background:#F0D2BB;color:#532D1C}
.home-faq-toggle:before,.home-faq-toggle:after{content:"";position:absolute;left:12px;top:19px;width:16px;height:2px;background:currentColor}
.home-faq-toggle:after{transform:rotate(90deg)}
.home-faq details[open] .home-faq-toggle{background:#211E1A;color:#fff}
.home-faq details[open] .home-faq-toggle:after{transform:rotate(0)}
.home-faq-answer{padding:0 88px 28px 24px}
.home-faq-answer p{max-width:76ch;margin:0;font-size:16px;line-height:1.7;color:#55504A;text-wrap:pretty}
@media(max-width:1000px){
  .home-process-layout{gap:28px}
  .home-process-steps li{grid-template-columns:42px minmax(0,1fr);gap:16px}
  .home-process-number{font-size:40px}
  .home-deliverable{padding:20px}
}
@media(max-width:760px){
  .home-process-layout{grid-template-columns:minmax(0,1fr);gap:28px}
  .home-process{margin-bottom:48px}
  .home-process-heading h2{font-size:32px;margin-bottom:24px}
  .home-process-steps li{padding:22px 0}
  .home-process-steps h3{font-size:23px;margin-bottom:10px}
  .home-process-steps p{font-size:15px}
  .home-deliverable h4{font-size:21px}
  .home-deliverable-brief dl>div{grid-template-columns:50px minmax(0,1fr);gap:10px}
}
@media(max-width:640px){
  .home-faq{margin-bottom:48px}
  .home-faq summary{padding:20px 12px;font-size:19px;gap:16px}
  .home-faq-toggle{width:36px;height:36px}
  .home-faq-toggle:before,.home-faq-toggle:after{left:10px;top:17px}
  .home-faq-answer{padding:0 16px 24px}
  .home-faq-answer p{font-size:15px}
}

/* Pair each process step with its deliverable in a shared grid row. */
.home-process-columns,.home-process-row{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);column-gap:72px}
.home-process-columns{padding-bottom:14px}
.home-process-columns>span,.home-process-columns>div{border-bottom:1px solid var(--line);padding-bottom:14px}
.home-process-columns span{font-size:11px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.home-process-columns>div{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:baseline;gap:8px 16px}
.home-process-columns small{font-size:11px;color:var(--muted)}
.home-process-rows{list-style:none;margin:0;padding:0}
.home-process-row{align-items:stretch;padding:0 0 14px;margin:0 0 14px;border-bottom:1px solid var(--line)}
.home-process-row:last-child{margin-bottom:0}
.home-process-step{display:grid;grid-template-columns:58px minmax(0,1fr);gap:20px;padding:26px 0}
.home-process-step h3{margin:0 0 12px;font-size:26px;line-height:1.15;letter-spacing:-.035em}
.home-process-step p{margin:0;font-size:16px;line-height:1.65;color:#55504A;text-wrap:pretty}
.home-process-row .home-deliverable{display:flex;flex-direction:column;justify-content:center;padding:24px;min-height:178px}
.home-process-row .home-deliverable-brief dl{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:14px}
.home-process-row .home-deliverable-brief dl>div{display:block;border-top:0;padding:0;font-size:12px;line-height:1.5}
.home-process-row .home-deliverable-brief dl>div+div{border-left:1px solid var(--line);padding-left:14px}
.home-process-row .home-deliverable-brief dd{margin-top:5px}
@media(max-width:1000px){.home-process-columns,.home-process-row{column-gap:36px}.home-process-step{grid-template-columns:42px minmax(0,1fr);gap:16px}.home-process-step h3{font-size:23px}.home-process-row .home-deliverable{padding:20px}}
@media(max-width:760px){.home-process-columns{display:none}.home-process-row{grid-template-columns:minmax(0,1fr);gap:0;padding-bottom:22px;margin-bottom:22px}.home-process-step{padding:8px 0 20px}.home-process-step p{font-size:15px}.home-process-row .home-deliverable{min-height:0}.home-process-row .home-deliverable-brief dl{gap:10px}.home-process-row .home-deliverable-brief dl>div+div{padding-left:10px}}