Author · Co-founder
Jack Faulkner
Jack co-founded Tacklebox with Emily Hollis in Nashville in 2018. He works on SEO, paid acquisition, ecommerce growth, and digital strategy.
His experience includes building and operating ecommerce businesses and working with local service businesses. At Tacklebox, he helps business owners connect search visibility and marketing decisions to customer acquisition.
Jack writes about SEO, AI visibility, and ecommerce and paid marketing, with a focus on practical decisions, evidence, and clear measurement.
Articles by Jack
- MER for Ecommerce: Why Marketing Efficiency Ratio May Be More Useful Than ROAS in 2026
- LTV:CAC Ratio for Ecommerce: Why It Matters More Than ROAS in 2026
- AI SEO (GEO): What It Is, What Actually Works, and How to Measure It in 2026
- How to Get Your Business Recommended by ChatGPT in 2026: What Actually Works
- AI Trust Signals: What Makes ChatGPT Trust and Recommend a Business?
- How Does ChatGPT Choose Which Local Businesses to Recommend?
- Nashville SEO Services: What We’ve Learned Helping Local Businesses Since 2018