What we're learning, as we learn it.
Practical notes on ecommerce growth, paid acquisition, SEO, AI visibility, and the numbers that actually matter. Written for operators, not other agencies.
How Does ChatGPT Choose Which Local Businesses to Recommend?
There is no published “ChatGPT local ranking algorithm.” Here’s what OpenAI documentation and current local AI research tell us about location, websites, reviews, directories, and recommendation visibility.
How to Get Your Business Recommended by ChatGPT in 2026: What Actually Works
A practical playbook for crawlability, business information, reviews, third-party sources, authority, and measuring real AI visibility.
AI SEO / GEOAI Trust Signals: What Makes ChatGPT Trust and Recommend a Business?
What helps AI search understand and verify a business—and which popular “trust signals” do not have enough evidence behind them yet.
Ecommerce growthMER for Ecommerce: Why Marketing Efficiency Ratio May Be More Useful Than ROAS in 2026
ROAS is useful for operating ad platforms. MER is often more useful for operating the business. Here’s how to calculate it and where it can mislead you.
Ecommerce growthLTV:CAC Ratio for Ecommerce: Why It Matters More Than ROAS in 2026
How to calculate LTV:CAC correctly, why ROAS can hide weak customer economics, and which metrics tell you how fast a brand can actually scale.
AI SEO / GEOAI SEO (GEO): What It Is, What Actually Works, and How to Measure It in 2026
How ChatGPT, Google AI and Copilot find sources, what current evidence supports, which GEO tactics are mostly hype, and how to measure visibility.
Nashville SEONashville SEO Services: What We’ve Learned Helping Local Businesses Since 2018
From local trades to restaurants and ecommerce brands: what actually matters when a Nashville business wants to get found.
We do the work we write about.
Paid acquisition, SEO and AI visibility—strategy and execution handled directly by our team.